An excerpt from the informative interview with Kristoffer Just about his thesis on how blockchain can enable traceability of extra-virgin olive oil.
"In a blockchain system, it will be registered each time a product is handled in some way. For example, when the olive oil is bottled, certified and transported. This information is visible to everyone in the supply chain, it is constantly updated and cannot be manipulated. As consumers, we could get a guarantee that the products we buy contain what is on label - for example that they are actually organic or fair trade."
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